Think of Me, Keep It Free: Helping Everyone Understand Accessible Parking

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A small space can make a life-changing difference.

Most people recognize an accessible parking space when they see one. But many don’t realize that the striped area next to some of those spaces is just as important as the parking spot itself.

That striped access aisle isn’t “extra” space. It’s a designated area that allows wheelchair ramps and lifts to safely deploy. For individuals who use wheelchairs and other mobility devices, it’s the difference between being able to get in and out of their vehicle safely or not at all.

That’s why Variety KC is proud to continue and expand our Think of Me, Keep It Free campaign.

Originally launched in 2016, the campaign was created to encourage drivers to keep accessible parking access aisles free from vehicles, shopping carts, and other obstacles. While the message has helped raise awareness over the years, we recognized an opportunity to go one step further: education.

Many people unintentionally block these access aisles simply because they don’t understand their purpose. By helping our community understand why these spaces exist, we can help create more accessible environments for everyone.

As part of this next phase of the campaign, Variety KC is introducing updated educational signage that will be installed beneath Van Accessible ADA-required accessible parking signs at new parks, grocery stores, playgrounds, and community projects. These signs explain the purpose of the access aisle and reinforce the importance of keeping it clear for those who depend on it every day.

Looking ahead, our goal is to replace existing Think of Me, Keep It Free signs throughout the Kansas City area as funding and opportunities become available, bringing consistent educational messaging to more communities across the region.

“Accessibility isn’t just about meeting requirements, it’s about ensuring every individual has the opportunity to participate fully in community life. Sometimes, creating that access starts with something as simple as leaving a striped space open,” said JoAnna Long, Chief Projects Officer at Variety KC.

Together, we can build a more inclusive Kansas City by remembering one simple message:

Think of Me, Keep It Free.

Want to learn more about Variety KC’s accessibility initiatives or support this campaign? Visit our website or contact our team to see how you can help make our community more accessible for all.

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