Catie Cares: Hugs & Kisses

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Some of the best fundraisers coincide with our favorite holidays, especially Valentine’s Day. The day of Cupid is perfect for selling candies and treats for charity since everyone’s looking for something a little sweet. One of our favorite fundraisers to throw is the Hugs & Kisses drive.

Start by packaging the Hershey’s hugs and kisses candies in pretty cellophane bags and tie them with a ribbon and blank note card. The note card will come in handy when you deliver the treats because you’ll write the name of who it is to.

If you’re planning on doing the fundraiser at a school, send a letter to parents offering them the opportunity to purchase one for their child. Kids will love getting the candies! Or, if you’re doing it a workplace offer people the choice to cash and carry, or have them sent anonymously.

Wherever you do your Valentine’s fundraiser, make sure to post signs around about Variety to educate others on your cause. Also, the Catie Cares program is all about building awareness, so we want to share with others how great our ambassadors are! Send us your photos to



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