2020 Variety International Presidential Citation Nomination- Heather Hall

2020 Variety International Presidential Citation Nomination

Kansas City Councilwoman Heather Hall gets it done! She’s the perfect combination of navigating the way local government works and having great passion for the mission of Variety KC.

Her efforts for both the city and Variety go largely unrecognized, but she’s making things happen behind the scenes and her determination to help is tremendous. Most recently, the Kansas City Chiefs won the Super Bowl. This culminated with a celebration parade of nearly a million people in the downtown area. With so much going on, Heather Hall thought of the Variety Kids!  Would kids with special needs, and their families, have a place to access the parade and be included in the festivities? Through Heather’s help, a dedicated area was set up right in the heart of the action!

As a champion for Variety KC, Heather has driven the push to put custom Variety parking signs in all municipal venues and parking areas. She brought Variety to the public’s attention by introducing an official City Resolution for Variety KC and by pushing for Variety partnerships with local park projects and community projects such as the first ever nationwide inclusive zoo exhibit!

One of the most heartwarming elements of Heather’s support is her physical presence and engagement with Variety KC Kids. If we have an opening or launch, she’s there to publicly support it. If we need interviews or MC type presentations – she steps in. And, whenever Variety Kids are gathered to have fun and celebrate inclusion, Heather is there – engaging and encouraging kids in a one-on-one manner.

It’s said it is not what you know, but who you know. Variety KC is blessed to know a secret weapon (and mother herself) named Heather Hall! She’s our unsung hero and we hope to soon be signing her praises with the prestigious Presidential Citation!

 

UMB Corporate Sponsor for Variety KC

Variety Tent 8 has been serving Kansas City area for more than 85 years and we are fortunate to have a corporate partner who has served our community even longer! For over a hundred years, UMB Bank has been committed as a strong community partner who invests their time, resources and talent to organizations and issues that matter to them. Variety is one of those organizations.

The reasons UMB is Tent 8’s nominee for the Corporate Award are diverse and ongoing:

  1.    Offering financial planning and introducing Variety KC to foundations and donors through the trust department.
  2.    Providing much needed volunteers for major efforts.
  3.    Providing valuable Live Auction items for our annual largest fundraisers for increased financial support.
  4.     In 2020, UMB’s President and CEO – Jim Rine and his wife Melanie, are serving as the Co-Chairs of the Variety Show.
  5.   UMB Locations serve as drop off sites for Variety Donation Bins which provide sustainable income.
  6.   Presentation of Variety mobility gifts to children at bank branches with employees.

Kansas City is the 30th largest metro area in the USA, but is ranked 9th nationally in number of not-for-profits organizations. Competition for funding and awareness is tremendous, and highly visible corporate partners like UMB are approached for help constantly. To their credit, UMB has been steadfast in their commitment to causes benefitting children, especially those with special needs and medical challenges. What’s more, they’ve been instrumental in connecting Variety KC with like-minded organizations for additional support.

It’s not a stretch to claim that UMB is a major reason that Variety Tent 8 has been able to serve kids in our shared area for 85 years, and it’s a partnership we respect and cherish, and hope to honor and acknowledge them with this prestigious Corporate Award.

Randi Mahomes Birthday Variety International Media Campaign

The key to any media campaign is timeliness and topicality and our nominee for the Media Award offers both!

Days before the Super Bowl, Texas native Randi Mahomes, mother of Chief’s quarterback Patrick Mahomes, surprised us with a Facebook post requesting her upcoming birthday gifts be gifted to Variety KC. She set a goal of $250.

Reposting the donation request on the Variety KC page, we quickly saw donations grow to $1,500. Fox 4’s Kathy Quinn jumped in and interviewed Randi…donations hit $3,000, $5,000, $7,000…and more!

 As excitement for the Super Bowl grew, so did the donations and media attention.

 The night before the Chief’s Celebration parade, Randi Mahomes met with Deborah Wiebrecht from Variety KC and Kathy Quinn of Fox 4 news. During the biggest time of her son’s career, Randi wanted to meet the kids she was helping, spend time with them and give them their requested gifts. As Randi said, “she could have selected any charity, including her son’s foundation, but Variety touches her heart.”

The story was so touching, Fox 4 didn’t want it to get lost in all the Chiefs related hoopla – and held the story to air the next Thursday night, 10 pm news, during sweeps week. A time when viewership would be at its absolute highest.

 The promotion ran on social media, Fox 4 and KSHB 41 news over a period of three weeks. The feedback was tremendous, Randi said it was the best birthday of her life. Her donation, along with a generous donation from The 15 and The Mahomies Foundation, provided inclusive gifts of mobility and communication for so many area kids, including adaptive equipment for the Variety KC inclusive playground at Hospital Hill.

It was timely, topical, and unexpectedly successful thanks to Randi’s generous gift request and Kathy Quinn from Fox 4 News and KSHB 41, who recognized the potential of Chiefs Fever to boost donations for area kids with special needs. This campaign helped launch our “Donate Your Birthday to Variety KC Kids” campaign inspired by KC’s MVP Mom- Randi Mahomes.

 ROI from the campaign – this is OUTSIDE of the value of the actual television stories!

From Fox 4 News Kansas City:

Randi Mahomes sweeps piece: 31,427 pageviews from 30,038 unique viewers. Google Analytics shows a whopping 4 minutes 50 seconds spent on page, which means most everyone watched the video all the way though. Here’s the URL: https://fox4kc.com/news/in-a-year-full-of-blessings-and-surprises-randi-mahomes-reveals-her-best-one-yet/

This next one is just about incredible. On your piece from January 17, it drove 153,570 pageviews from 151,824 unique viewers. Here’s the URL: https://fox4kc.com/news/patrick-mahomes-mom-randi-shares-stories-of-raising-the-mvp-and-his-siblings/

Finally, your piece from January 12 drove 75,176 pageviews from 73,514 unique viewers. Here’s that URL: https://fox4kc.com/news/fox4-talks-one-on-one-with-patrick-mahomes-mother-ahead-of-playoff-game/

TV KSHB 41 on January 16th drove 59,016 Pageviews and  17,232 unique views

https://www.youtube.com/watch?v=XFTYVcbAxdY

Additional TV Coverage:

Air TV

https://www.air.tv/watch?v=IkL0_rqJSPCl0WdzNfTQ9g

KSN TV

https://www.ksn.com/news/local/in-a-year-full-of-blessings-and-surprises-randi-mahomes-reveals-her-best-one-yet/?utm_medium=social&utm_source=facebook_KSN_TV

Variety KC Social Engagement, all platforms:

Reached: 82,455

Engaged: 12,000

 

Randi Mahomes Raises over $7,000 for Variety KC!

Randi Mahomes Raises over $7,000 for Variety KC!

Days before the Super Bowl, Randi Mahomes, a friend of Variety KC and mother of Chief’s quarterback Patrick Mahomes, surprised us in a Facebook post requesting her upcoming birthday gifts be gifted to Variety KC. She set a goal of $250.

Reposting the donation request on the Variety KC page, we quickly saw donations grow to $1,500. Fox 4’s Kathy Quinn jumped in and interviewed Randi…donations hit $3,000, $5,000, $7,000…and more!

As the excitement for the Super Bowl grew, so did the donations.

The night before the Chief’s Celebration parade, Randi Mahomes flew in KC and met up with Deborah Wiebrecht from Variety KC and Kathy Quinn of Fox 4 news. During the biggest time of her son’s career, Randi wanted to meet the kids she was helping, spend time with them and give them their requested gifts.

The story was so touching, Fox 4 didn’t want it to get lost in all the Chiefs related hoopla – and held the story to first air the next Thursday night, 10 pm news, during sweeps week. A time when viewership would be at its absolute highest.

The feedback was tremendous, Randi said it was the best birthday of her life. Her donation, along with a generous donation from The 15 and The Mahomies Foundation, provided inclusive gifts of mobility and communication for so many area kids, including adaptive equipment for the Variety KC inclusive playground at Hospital Hill.

Meet the Kids – Aria! Go Baby Go!

Meet the Kids – Aria! Go Baby Go!

At the age of two and a half, little Aria has already endured a rough journey with many obstacles – cerebral palsy, hydrocephalus, severe developmental delay, transient altered mental status, hypotonia, and hearing loss. 

Having a ride on car that would fit her needs would be amazing for so many reasons. Hopefully she would be able to use something fun and age appropriate without all the difficulties she encounters with some equipment. It would give her such a sense of independence and accomplishment – building self-confidence. Simply being able to participate with others in a fun activity would be awesome! 

Variety KC thinks to too!  And Aria received a GoBabyGo car specifically designed for her!  Don’t all kids deserve to Be Active, Be Social, and Belong? Donate today at VarietyKC.org/donate/     Thank you!

Aria

Could you lend a helping hand? Auction items needed for Variety Show 2020

Could you lend a helping hand? Auction items needed for Variety Show 2020

Variety Show 2020 takes place on Friday, April 3rd. This annual event is Variety KC’s single largest fundraising effort and the reason we are able to help so many kids and families right here in our area!

As part of this event, both a silent and live auction will take place. We would love to showcase your donations at the show! If you or your business has a product or service you would be willing to donate. Please contact VarietyKC@gmail.com!

Why a Variety Show?  Variety the Children’s Charity was founded in 1934 in the entertainment industry. Each year we pay tribute to our heritage with The Variety Show. An evening featuring a variety of entertainment. Enjoy fabulous food and drink, fun entertainment, and listen as Variety Kids and their stories will fill your hearts. Please join us!

If you have questions, or would like to learn more about sponsorship opportunities, please email us at: Show@varietykc.org